FR







We design conscious brands big & small.









BIG BUSINESS SOLUTIONS

Branding, Growth and Experience.
Designed for fixed-scope sprints or fractional leadership.





Branding
Get clear on who you are and why it matters.

+ Strategy & Positioning
+ Identity Design
+ Naming & Narratives
+ Generative Playbooks
Growth
Build for where the business is going.

+ Brand Architecture
+ Brand Value Propositions
+ Growth Strategy
+ Thought-Leadership Platforms
+ Portfolio Architecture
+ Generative Playbooks
Experience
Design how people experience and adopt your brand.

+ Journey & Experience Design
+ Architecture & Interiors
+ Product, Program, Service Design
+ Generative Playbooks










Fixed Scope

You know exactly what you're getting, and when.
Best when you have a clear brief and a milestone to hit.

+ Fixed deliverables
+ Fixed price
+ Fixed timelines

4 — 12 + WEEKS
Fractional

Senior brand leadership, embedded part-time in your team. The CSO / CCO-level mind you need, without the full-time line-item.

+ On-going
+ 3 Month minimum
+ Embedded for outcomes


12 + WEEKS









SMALL BUSINESS PACKAGES

 Designed with passion and care for
the 90% of businesses that live closest to our lives.







The Foundation

A complete, senior-built brand foundation.
Fixed scope, fixed timeline, ready to go to market.

+ Positioning & brand truth
+ Identity design system
+ Core narrative & messaging
+ Generative playbook
+ Website landing page

8 — 12 WEEKS
Build-ons

Extend the foundation with the pieces that
match the stage you’re in.

+ Research & market insight
+ Pitch / investor deck
+ Portfolio & offering architecture
+ Retail & space design
+ Experience, service, program design

8 — 12 WEEKS














A Conscious
Brand Movement





IMMERSION & UNDERSTANDINGWe listen, research and learn, uncovering truths the brand is built on.



COMING TOGETHERStakeholders align around shared directions; positioning, story and architecture.



MOBILIZINGStrategy becomes design, experiences, systems and tools that put the brand to work.



BECOMING & BELONGINGThe brand lives, grows and gathers people to it.














A young collective of senior talent. Brands the collective has built and grown across sectors and around the world.


B — BRANDING     G — GROWTH     E — EXPERIENCE





SPORTS & ENTERTAINMENT


Cirque du Soleil
B G E

PixMobGToronto Raptors
B G E Real Madrid
B G EMattelB G



CONSUMER & LIFESTYLE


adidas
B E

Fairmont
B E

PC Optimum
B E Converse
B E

SubwayB G EAbsolut
B E

Burger KingB GStella Artois
B E

HeinekenB G


FINANCE & FINTECH


Interac
G E

PSP Investments B G EChime
G E PC Financial
B G EPurpose Unlimited B G


ENTERPRISE & B2B


WSP
G E

Bosa Properties B G EDell
G E

Blue Sky Properties B EVideotron
B G ESidaraB G


HEALTH, EDUCATION & MISSION-LED


Jewish General HospitalB G E
BoironBMcGill UniversityB G E
Plan BBCHUM Ste-JustineE
PC HealthEXPRIZEG E

OCPB











Big or small, you’re always
welcome@collectivisme.com


COLLECTIVISME









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